Digital transformation is not just about making your business digital, but it is about developing an innate drive to create greater ambitions directed towards success. Companies require this transformation to battle the challenges of new expectations, competitors, expansion, increasing revenues, cutting costs and fast changing customers. While all of these factors play a major role, improving the brand reputation and company’s image is also an important factor.
Is your current digital strategy strong enough to make your business stay ahead of your competitors in 2020?
This summit is formulated to enable participants to prepare for this rapid digitalization pace, witness the global business leader’s view on future of digital business and explore trends to build perfect strategies for your digital business. The summit would be a perfect amalgam of case studies, workshops and panel discussions addressing a wide variety of global topics. You would be presented with inexhaustible opportunities to share ideas and opinions over transformation.
Keynote 1 | 9:00-9:40
Strategy in the Age of Digital Disruption
Disruption is one of the most popular terms in management today. The surge in interest comes in large part from the dramatic opportunities and threats being created by today’s powerful digital technologies. The cloud now conveniently and inexpensively packages incredible processing power and digital storage, while inexpensive bandwidth and versatile smartphones make digital a ubiquitous part of modern life. The possibilities for new products, services and business models promise to substantially impact almost every sector of the economy even those where digital has already brought important changes.
Keynote 2 | 9:40-10:40
The Race Against Digital Darwinism: Six Stages of Digital Transformation
Brian Solis | Principal Analyst, Altimeter, Best-selling Author, LinkedIn Influencer (Confirmed)
They have organized these elements into six distinct stages:
–Business as Usual
–Present and Active
–Formalized
–Strategic
–Converged
–Innovative and Adaptive
In this session, we will explore how can these phases serve as a digital maturity blueprint to guide purposeful and advantageous digital transformation.
Tea Break & Networking | 10:40-11:10
Panel Discussion | 11:10-12:00
How to Recognize New Patterns of Success? What if I Don't Get This Digital Thing Right?
President for Asia, Honeywell
President, GE Power China
President, A.O. Smith China
Vice President, Suning
President, Redstar Macalline
Lunch Break & Networking | 12:00-13:30
[Track A]: Digital Transformation
[Track B]: Digital Marketing
[Track C]: Big Data & Analytics
Speech and sponsorship issues
Contact:Tony(黄致雨)
Telephone:021-3656 5101
E-mail:tony.huang@enfovia.com
Registration and conference advice
Contact:Roe(黄媛媛)
Telephone:021-3656 5101
E-mail:yuan.huang@enfovia.com
Enfovia Marketing